...the new tourism slogan

DOT: New tourism slogan wowed int'l travel experts

abs-cbnNEWS.com

01/14/2012

The Filipinos are already known to be one of the happiest and warmest people in the world.

MANILA, Philippines - The new Philippine tourism campaign with the slogan, "It's more fun in the Philippines", was well-received during the ASEAN Tourism Forum (ATF) in Manado, Indonesia this week.

Tourism Secretary Ramon Jimenez Jr. said the ATF 2012 was the "perfect platform to introduce the campaign to some 1,600 international delegates of buyers and sellers, the NTO (National Tourism Organization) community and media delegates."

The campaign was unveiled during the Philippine-hosted dinner at the Sultanraja Hotel in Manado on Jan. 13, a week after it was launched by the Department of Tourism via social networking sites in the Philippines.

The campaign, Jimenez told ATF delegates, highlights the country's edge against other tourism destinations -- the Filipino people.

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” noted Jimenez.

The Filipinos are already known to be one of the happiest and warmest people in the world.

A survey conducted by international bank HSBC last year revealed that the Philippines is the 8th friendliest country for expatriates. HSBC surveyed 3,385 expats in 100 countries between May and July 2011.

Jimenez said the government is hoping that the whole country will help create positive buzz about the catchy tagline.

The campaign was trending on Twitter Friday last week, when it was first introduced to local media. Netizens flooded the web with creative ways to interpret the line through do-it-yourself memes, which could likely land on shirts, billboards, stickers and other collaterals, Jimenez said.

Meanwhile, the "#1FORFUN" local slogan aims to rally the Filipino nation to strengthen and sustain this well-appreciated fun character and be a “constant reminder to make sure people’s experiences in our country are positive, enjoyable, and most of all, fun,” the tourism chief added.

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