...the Globe goes green

Globe joins fight vs climate change By Rhodina Villanueva The Philippine Star February 20, 2011

 
MANILA, Philippines - A telecommunications company has joined the fight against climate change through a program that aims to protect the environment.

Globe Telecom is launching Globe Goes Green, a sustainability campaign to help integrate key environmental initiatives in the company’s business strategy.

In line with the campaign is the implementation of Globe Bridging Communities, the company’s corporate social responsibility (CSR) program.

Together with its institutional partners, Globe continues to work hand-in-hand in crafting the design of environmental advocacy programs such as the Cordillera Challenge, Lifeboats and Lifelines, Earth Hour and Earth Day celebration, and forest-building activities in Taguig, Benguet, Batangas, Cebu, Bohol, Davao and Laguna.

Through such volunteerism efforts, Globe employees and stakeholders are also given an opportunity to have a first hand experience in protecting the environment.

Likewise, Globe implements annual impact assessments and reports in order to measure the effectiveness and relevance of its environmental programs. This is done through community consultations, employee surveys and Greenhouse Gas Accounting.

The latter established the company’s baseline for its carbon footprint and commitment to work progressively on reduction measures.

With this information, Globe has moved forward to achieve its goal of operating with less fuel dependency for less emission.

“It is high time to let the public know the efforts of Globe in preserving the environment through Globe Goes Green. Globe CSR Team decided to have different kinds of forest-building activities that will be held in different provinces all over the Philippines in order to support and promote the importance of environmental preservation in rural areas,” said Jeffrey Tarayao, Globe CSR head.

He added that in some areas like Bulacan, they used the power of mobile telecommunications in reporting abuses of environmental resources.

“By doing the advocacy programs of Globe Goes Green in environmentally critical areas in the countryside, it became an opportunity to expose the declining and finite status of the environment in the Philippines and provided us opportunities to respond in ways that are engaging and meaningful to volunteers and are sustainable because it brings together different stakeholders to do it,” Tarayao said.

For the project’s timeline, there will be monthly execution of environmental advocacy programs especially forest-building activities to ensure that targets are met and sustained.