Pacquiao among most powerful athletes
01/26/2012
MANILA, Philippines – Filipino boxing icon and Sarangani Rep. Manny Pacquiao is one of the most powerful athletes in the world, according to a list released by Bloomberg/Businessweek Wednesday (Thursday in Manila).
The Power 100 2012 was developed by CSE, an integrated sports and marketing firm and Horrow Sports Ventures. They take into account an athlete’s on-field and off-field attributes in developing their ratings.
On-field attributes consider the athlete’s rankings within his own sport; in boxing, it considers the athlete’s world rankings.
Off-field attributes, meanwhile, are comprised of expected endorsement potential, endorsement earnings and social-media presence.
Pacquiao, the reigning World Boxing Organization welterweight champion, is ranked No. 28 in the Power 100 2012, four places lower than his No. 24 rank in 2011.
Bloomberg/Businessweek puts Pacquiao’s earnings at $50 million, with Nike, Hewlett-Packard and Henessy as his key sponsors.
“The most Web-searched athlete in 2011, according to Google, Pacman the Destroyer holds world championships in eight different weight divisions. Controversy may have helped fuel the Internet interest as Pacquiao was booed after a clsoe win against Juan Manuel Marquez and endless talk that Pacquiao might fight Floyd Mayweather,” Bloomberg/Businessweek noted.
“Pacquiao is also a Philippine politician and singer who has become more recognizable in recent years with new high-profile commercials such as those for the HP TouchPad.”
Mayweather also in the list
Meanwhile, undefeated American boxer Floyd Mayweather Jr. made his way back to the list after not being included last year.
Mayweather is ranked 49th with $40 million in total earnings. His key sponsor is SMS Audio.
“Unbeaten in his professional boxing career, Floyd Mayweather Jr. has won six world boxing championships in five differen weight classes. He’s recently drummed up a lot of attention for calling on eight-division world champion Manny Pacquiao to fight him,” Bloomber/Businessweek said.
“If Pacquiao accepts, it will have to wait until Mayweather finishes an 87-day jail sentence for pleading guilty to domestic violence and harassment charges.”
Pacquiao and Mayweather were the only boxers on the list, which was dominated by players of the National Football League.
New Orleans Saints quarterback Drew Brees was ranked No. 1, followed by Green Bay Packers quarterback Aaron Rodgers at No. 2 and New England Patriots quarterback Tom Brady at No. 3.
The Miami Heat’s LeBron James is the highest ranked basketball player on the list at No. 4.
Tennis superstar Rafael Nadal rounds out the top 5.
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| Manny Pacquiao outranks rival Floyd Mayweather Jr. in Bloomberg's Power 100 list. |
Off-field attributes, meanwhile, are comprised of expected endorsement potential, endorsement earnings and social-media presence.
Pacquiao, the reigning World Boxing Organization welterweight champion, is ranked No. 28 in the Power 100 2012, four places lower than his No. 24 rank in 2011.
Bloomberg/Businessweek puts Pacquiao’s earnings at $50 million, with Nike, Hewlett-Packard and Henessy as his key sponsors.
“The most Web-searched athlete in 2011, according to Google, Pacman the Destroyer holds world championships in eight different weight divisions. Controversy may have helped fuel the Internet interest as Pacquiao was booed after a clsoe win against Juan Manuel Marquez and endless talk that Pacquiao might fight Floyd Mayweather,” Bloomberg/Businessweek noted.
“Pacquiao is also a Philippine politician and singer who has become more recognizable in recent years with new high-profile commercials such as those for the HP TouchPad.”
Mayweather also in the list
Meanwhile, undefeated American boxer Floyd Mayweather Jr. made his way back to the list after not being included last year.
Mayweather is ranked 49th with $40 million in total earnings. His key sponsor is SMS Audio.
“Unbeaten in his professional boxing career, Floyd Mayweather Jr. has won six world boxing championships in five differen weight classes. He’s recently drummed up a lot of attention for calling on eight-division world champion Manny Pacquiao to fight him,” Bloomber/Businessweek said.
“If Pacquiao accepts, it will have to wait until Mayweather finishes an 87-day jail sentence for pleading guilty to domestic violence and harassment charges.”
Pacquiao and Mayweather were the only boxers on the list, which was dominated by players of the National Football League.
New Orleans Saints quarterback Drew Brees was ranked No. 1, followed by Green Bay Packers quarterback Aaron Rodgers at No. 2 and New England Patriots quarterback Tom Brady at No. 3.
The Miami Heat’s LeBron James is the highest ranked basketball player on the list at No. 4.
Tennis superstar Rafael Nadal rounds out the top 5.
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