Pinoy kids among Asia's 'most connected'
By Jonathan de Santos
Yahoo! Southeast Asia Newsroom
09 May 2012
Filipino children are among the "most connected" in the Asia Pacific region, a survey commissioned by Cartoon Network found.
Around two thirds of Filipino children have their own mobile phones, dwarfing results from Taiwan (22 percent) and Australia (42 percent).
According to the survey, half of respondents live in homes that have Internet access and 98 percent of them live in a house that has a mobile phone.
More than a third have flat-screen TVs, 54 percent have digital cameras, and 20 percent have access to a smartphone, Cartoon Network said. Tablets were slightly less common, with only 16 percent of respondents having access to them.
"The findings show young Pinoys not only have the know-how in the digital space, but increasingly have the tools to consume and experience media across multiple platforms – from TV to PC, from their tablet to phone," Turner International Asia Pacific Ltd. vice president Duncan Morris said. Turner Broadcasting System owns Cartoon Network.
Although more Filipino kids have mobile phones and other gadgets, most of them still prefer television, the survey claims. Cartoon Network said 99 percent of children said they watched TV while only 76 percent used the Internet on an average week.
Of the 1,000 respondents from Metro Manila, Cebu, and Davao, 70 percent said they read books regularly. Only 13 percent said they read the newspaper and nine percent read magazines.
Cartoon Network said the New Generations 2012 survey "is a large-scale, in-depth study that reveals and tracks how kids interact with and influence each other, their relationships with technology, the media and role models."
Around two thirds of Filipino children have their own mobile phones, dwarfing results from Taiwan (22 percent) and Australia (42 percent).
According to the survey, half of respondents live in homes that have Internet access and 98 percent of them live in a house that has a mobile phone.
More than a third have flat-screen TVs, 54 percent have digital cameras, and 20 percent have access to a smartphone, Cartoon Network said. Tablets were slightly less common, with only 16 percent of respondents having access to them.
"The findings show young Pinoys not only have the know-how in the digital space, but increasingly have the tools to consume and experience media across multiple platforms – from TV to PC, from their tablet to phone," Turner International Asia Pacific Ltd. vice president Duncan Morris said. Turner Broadcasting System owns Cartoon Network.
Although more Filipino kids have mobile phones and other gadgets, most of them still prefer television, the survey claims. Cartoon Network said 99 percent of children said they watched TV while only 76 percent used the Internet on an average week.
Of the 1,000 respondents from Metro Manila, Cebu, and Davao, 70 percent said they read books regularly. Only 13 percent said they read the newspaper and nine percent read magazines.
Cartoon Network said the New Generations 2012 survey "is a large-scale, in-depth study that reveals and tracks how kids interact with and influence each other, their relationships with technology, the media and role models."
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