'Adidas, balut' introduced in Arizona
03/22/2011
PHOENIX, Arizona – Brian Webb did not only fall in love with his wife Margita when he went to the Philippines in 2009.
“I really like Filipino food. I’ve been a chef for 10 years and when I flew over to Mactan Island, I really fell in love with the food especially the barbeque and lumpia,” said Webb.
His wife Margarita said that right then and there, they thought of putting up a food business in the US. That plan was recently put in action. They started a small enterprise that sells Filipino street food.
These include grilled chicken feet in a skewer or in local speak, “adidas”; grilled chicken butt, chicken and pork barbeque, lumpia and the daring balut--fertilized duck egg, boiled with a nearly developed embryo inside the shell.
“One of the main reasons I chose to do a [food] truck is because I want to bring the street food to the streets. Also, Filipino food being unknown, I’m able to go to the customer and people are more willing to try the food that they wouldn’t have tried before,” Webb said.
They gave their business the name ‘Hey Joe,’ and the food truck has been in town for over a month. It has since gained a lot of attention.
“Some Americans, they come down, it’s like a challenge for them. They come down just for the balut,” Webb added.
The enterprising couple’s ultimate goal is for Philippine cuisine to get into the mainstream. They believe that by going around town in a mobile Filipino food truck, they’ll be able to achieve it.
His wife Margarita said that right then and there, they thought of putting up a food business in the US. That plan was recently put in action. They started a small enterprise that sells Filipino street food.
These include grilled chicken feet in a skewer or in local speak, “adidas”; grilled chicken butt, chicken and pork barbeque, lumpia and the daring balut--fertilized duck egg, boiled with a nearly developed embryo inside the shell.
“One of the main reasons I chose to do a [food] truck is because I want to bring the street food to the streets. Also, Filipino food being unknown, I’m able to go to the customer and people are more willing to try the food that they wouldn’t have tried before,” Webb said.
They gave their business the name ‘Hey Joe,’ and the food truck has been in town for over a month. It has since gained a lot of attention.
“Some Americans, they come down, it’s like a challenge for them. They come down just for the balut,” Webb added.
The enterprising couple’s ultimate goal is for Philippine cuisine to get into the mainstream. They believe that by going around town in a mobile Filipino food truck, they’ll be able to achieve it.
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