Sunday, April 24, 2011

...the Chinese Chery

China’s Chery eyes RP as car production hub


April 24, 2011
Manila Bulletin

MANILA, Philippines — Chery, one of China’s biggest car companies, is eyeing the Philippines as its production hub for left -hand-drive vehicles for export to ASEAN and other left-hand-driving countries.




Board of Investments managing head Cristino L. Panlilio told reporters that Chery representatives have informed him of the company’s plans to scale up its local presence, which is presently confined to mere distribution of its vehicles imported as completely built-up units.


Panlilio said the company was talking with the family of Elizabeth H. Lee, chief operating officer of Universal Motors Corp., for the new venture.





“They are planning to open a wholly-owned distribution center and assembly facility here,” said Panlilio, who also urged the Chinese carmaker to locate somewhere in Northern Luzon like Port Irene to support the BoI’s industry dispersal program and to decongest Manila.


Panlilio said that once they come in they would have to register as a new participant to the BoI’s Motor Vehicle Development Program.


Chery is one of the biggest car companies in China and the fifth biggest in terms of sales globally. It has a complete line of products from cars to trucks, buses and heavy equipment.


Once the Chery plan pushes through, it will be the third Chinese carmaker that is planning to assemble cars in the country.


There are already other Chinese cars being marketed in the country today including Lifan, Foton and Chana.

Based on the company website, Chery is China’s biggest homegrown carmaker, which is also making inroads with its more affordable and smaller car models.


On December 18th, 1999, the first Chery car rolled out the production line. In 2001, the Chery car was officially put into market and 28,000 cars were sold that year with only one model. In 2002, the output and sales of Chery cars exceeded 50,000 units, and it successfully ascended to be one of the Top Eight Manufacturers in China.


In 2006, the company sold 305,200 cars or 62% higher than the previous year and took up a 7.2% share in the domestic market and ranked No.4 in the Chinese passenger vehicle industry.

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