Saturday, June 4, 2011

...the trusted TV network


ABS-CBN is Reader's Digest trusted TV network

The Philippine Star
June 04, 2011


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From left: ABS-CBN corporate communications head Bong Osorio, ABS-CBN marketing head Cookie Bartolome and Channel 2 head Cory Vidanes
MANILA, Philippines - ABS-CBN is the country’s trusted TV network according to Reader’s Digest.



The Kapamilya network won a Gold Award for the second straight year in the international publication’s Trusted Brand awards, which is voted on by consumers.

ABS-CBN has proven once again to be the choice of Filipinos when it comes to credible news reportage and quality television programming.

ABS-CBN Channel 2 head Cory Vidanes received the award last June 2 with ABS-CBN Corporate Communications head Bong Osorio and ABS-CBN marketing head Cookie Bartolome in a ceremony held at the Resorts World.

Reader’s Digest has a “well-established reputation as the premier consumer-based, international measure of brand preference.”


Apart from the Philippines, it also awards organizations in Hong Kong, India, China, Malaysia, Singapore, Taiwan and Thailand.

Meanwhile, ABS-CBN’s flagship newscast TV Patrol also topped the recent survey by StratPolls, Inc. as the most credible news team on Philippine television.


Based on the survey conducted from April 25 to April 29 in the National Capital Region, 45.6 percent of the 250 random respondents picked the team of Noli “Kabayan” de Castro, Korina Sanchez, Ted Failon and Gretchen Fullido (Star Patrol) as most credible news team.

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