RP emerging ASEAN training hub
In tourism management in region
By BERNIE CAHILES-MAGKILAT
November 6, 2011
MANILA, Philippines — Franchising guru and tourism stalwart Samie Lim said that Filipinos are expected to be the executives of choice and the Philippines to be training hub in the region for tourism in ten years.
Lim, president of Franchise Investment Holding Inc. (FIHI), told reporters in an interview at the inauguration of the Canadian Tourism and Hospitality Institute (CTHI) through a franchising agreement with the Canadian Tourism College. CTHI is the first international franchise of CTC.
Through the establishment of CTHI, Lim said the country would be able to professionalize and further hone the skills of Filipino workers in the tourism and hospitality sector to world-class standards.
This franchise agreement has made FIHI the first holder of a master franchise of Canadian Tourism College in the Philippines and in ASEAN. According to Lim, they have so far received 40 franchise applications for the CTHI to be established in various tourist locations in the country.
FIHI intends to open three company-owned CTHI. The first pilot project, which was inaugurated on Friday is located at the Paragon building along EDSA Shaw and the two others are going to be established in Boracay by end this year to be followed by the Cebu school.
Its pilot school along EDSA already opened in June this year.
“We are doing trial classes already,” he said.
For the ASEAN region, including India, he expects to put up 100 CTHIs. There have been interests from Thailand, Indonesia and Singapore.
For its franchises, Lim said the requirements would be four classrooms, two laboratories, a restaurant, a hotel and a library.
According to Lim, they spent big money to get the franchise but refused to say the exact amount. For the local franchises, however, he said the franchise fee would be between $25,000 to $35,000 depending on the potential student population of the school.
FIHI would get a percentage on the number of students enrolled.
“The key point is for the Philippines to be put on a world map because tourism is a top dollar earner,” he said.
The establishment of CTHI, he said, will equip, mold and mentor students for immediate employment and progression into leadership positions in the global tourism and hospitality industry.
“The long-term goal is to make Filipinos the executives of choice and for the Philippines to become hub of tourism training all over the region,”Lim said.
With its 30 years of providing real-world quality tourism education, CTC is now a multi-awarded and globally recognized leader in this field.
As the CTC brand guarantees an extensive, current and industry-validated curriculum, it has established itself as a premier source of highly-trained tourism and hospitality staff for a number of the world’s top tourism enterprises, with its graduates enjoying more than 90 percent employment rate.
Recognizing that the Filipinos are the ideal tourism workers with their innate hospitality, instinctive service orientation and high adaptability, CTC is bringing its professional training expertise to the Philippines as it envisions CTHI to be the premier tourism academic hub in Asia.
Lim, president of Franchise Investment Holding Inc. (FIHI), told reporters in an interview at the inauguration of the Canadian Tourism and Hospitality Institute (CTHI) through a franchising agreement with the Canadian Tourism College. CTHI is the first international franchise of CTC.
Through the establishment of CTHI, Lim said the country would be able to professionalize and further hone the skills of Filipino workers in the tourism and hospitality sector to world-class standards.
This franchise agreement has made FIHI the first holder of a master franchise of Canadian Tourism College in the Philippines and in ASEAN. According to Lim, they have so far received 40 franchise applications for the CTHI to be established in various tourist locations in the country.
FIHI intends to open three company-owned CTHI. The first pilot project, which was inaugurated on Friday is located at the Paragon building along EDSA Shaw and the two others are going to be established in Boracay by end this year to be followed by the Cebu school.
Its pilot school along EDSA already opened in June this year.
“We are doing trial classes already,” he said.
For the ASEAN region, including India, he expects to put up 100 CTHIs. There have been interests from Thailand, Indonesia and Singapore.
For its franchises, Lim said the requirements would be four classrooms, two laboratories, a restaurant, a hotel and a library.
According to Lim, they spent big money to get the franchise but refused to say the exact amount. For the local franchises, however, he said the franchise fee would be between $25,000 to $35,000 depending on the potential student population of the school.
FIHI would get a percentage on the number of students enrolled.
“The key point is for the Philippines to be put on a world map because tourism is a top dollar earner,” he said.
The establishment of CTHI, he said, will equip, mold and mentor students for immediate employment and progression into leadership positions in the global tourism and hospitality industry.
“The long-term goal is to make Filipinos the executives of choice and for the Philippines to become hub of tourism training all over the region,”Lim said.
With its 30 years of providing real-world quality tourism education, CTC is now a multi-awarded and globally recognized leader in this field.
As the CTC brand guarantees an extensive, current and industry-validated curriculum, it has established itself as a premier source of highly-trained tourism and hospitality staff for a number of the world’s top tourism enterprises, with its graduates enjoying more than 90 percent employment rate.
Recognizing that the Filipinos are the ideal tourism workers with their innate hospitality, instinctive service orientation and high adaptability, CTC is bringing its professional training expertise to the Philippines as it envisions CTHI to be the premier tourism academic hub in Asia.
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