Monday, January 14, 2013

...the top Malaysian destination

PHL is top destination for Malaysians


 
GMA News
January 12, 2013

Tourist arrivals from Malaysia to the Philippines were up by 21.92% to 91,230 in the last quarter of 2012, the second fastest growth next to the 98% increase in arrivals from Taiwan.

Malaysia is now the 10th biggest market for the Republic of the Philippines tourism. The other countries in the top 10 sources of tourist arrivals are: South Korea, United States of America, Japan, China, Taiwan, Australia, Singapore, Malaysia, Hong Kong, and Canada.

The rise in Malaysian tourists was due to a campaign by the Philippine Embassy in Malaysia, in cooperation with Malaysian tour operators, to promote the Department of Tourism branding, “It’s More Fun in the Philippines” that aims for 10 million tourist arrivals in 2016.

Major initiatives in 2012 by the embassy’s tourism office were the first Philippine Tourism Fair in Kuala Lumpur in July 20, 2012, and familiarization tours to Philippine top destinations for Malaysian tour operators and visitors.

Increased air connectivity between the Philippines and Malaysia was launched by two new airlines and route opening by a third airline. AirAsia Philippines and AirPhil Express launched the Kuala Lumpur-Clark and Kuala Lumpur-Manila flights on June 22, 2012, while Cebu Pacific Airlines launched its Kuala Lumpur-Cebu route on December 8, 2012.

Economic and tourism cooperation was forged between the Philippines and Malaysia in a meeting of the Joint Commission Meeting (JCM) on October 30, 2012 in Manila.

Malaysia is set to host the 8th Philippines-Malaysia JCM in 2013. Malaysia’s marketing campaign, “Tara na Malaysia 2012,” also eyes the Philippines as one of its major markets in tourism. - Philippine News

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