Filipino electronics firm thrives in niche
By MELODY M. AGUIBA
December 11, 2010
MANILA, Philippines – Innovatronix, a 100 percent Filipino-owned electronics-based firm, has thrived in a niche export market and is foreseeing a 40 percent revenue growth to $1.2 million in 2010.
Its export revenue stream comes mainly from photo imaging products sold to 80 countries primarily US and Europe.
A company that already has a chain of 150 stores nationwide, Innovatronix has registered an average monthly export revenue of $100,000 this year from just an average of $60,000 in 2009, according to Innovatronix founder and president, Ramon I. Castillo.
"We have 36 dealers distributing our products worldwide, many in Europe and in the US," said Castillo in an interview at a Department of Science and Technology (DoST)-led innovation forum.
Domestically, Innovatronix is leading a market previously dominated by foreign brands such as Kodak and Fuji. It targets to expand its branch operation to 200 all company-owned stores by 2012.
“We're the biggest now in photo imaging in the Philippines in number of units sold. We're outselling other brands. Our price is 25 percent less, so it's very easy to convince people to buy our products,” he said.
But aside from photo imaging, Innovatronix manufactures many other varied innovative products, having been founded in 1987 to produce "innovative electronics" products.
In its initial years, it produced electronic displays, aircon timers, basketball scoreboards, particularly for the Southeast Asian games in November 1991, and other electronics-based products for big companies as its founder, Castillo, worked early on as senior engineer at Intel.
It produces portable power products, particularly the Tronix PowerCore which provides up to 24 hours of power for computers, servers, medical refrigeration in hospitals, and other mission-critical equipment. This portable electrical device is an online UPS (uninterrupted power supply) with zero transfer time upon loss of power, protecting equipment from data loss or corruption.
Its export revenue stream comes mainly from photo imaging products sold to 80 countries primarily US and Europe.
A company that already has a chain of 150 stores nationwide, Innovatronix has registered an average monthly export revenue of $100,000 this year from just an average of $60,000 in 2009, according to Innovatronix founder and president, Ramon I. Castillo.
"We have 36 dealers distributing our products worldwide, many in Europe and in the US," said Castillo in an interview at a Department of Science and Technology (DoST)-led innovation forum.
Domestically, Innovatronix is leading a market previously dominated by foreign brands such as Kodak and Fuji. It targets to expand its branch operation to 200 all company-owned stores by 2012.
“We're the biggest now in photo imaging in the Philippines in number of units sold. We're outselling other brands. Our price is 25 percent less, so it's very easy to convince people to buy our products,” he said.
But aside from photo imaging, Innovatronix manufactures many other varied innovative products, having been founded in 1987 to produce "innovative electronics" products.
In its initial years, it produced electronic displays, aircon timers, basketball scoreboards, particularly for the Southeast Asian games in November 1991, and other electronics-based products for big companies as its founder, Castillo, worked early on as senior engineer at Intel.
It produces portable power products, particularly the Tronix PowerCore which provides up to 24 hours of power for computers, servers, medical refrigeration in hospitals, and other mission-critical equipment. This portable electrical device is an online UPS (uninterrupted power supply) with zero transfer time upon loss of power, protecting equipment from data loss or corruption.
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