Sunday, June 15, 2014

...the capital of fun

Manila depicted as ‘capital of fun’

 


Manila, the second largest city and capital of the Philippines, is the subject of the newest “It’s more Fun in the Philippines” campaign.
 
 
 
 
The thirty-three second video clip released by the Department of Tourism (DOT) defined Manila as the capital of fun. The video showcased several remarkable places in Manila such as the historical Luneta Park, Intramuros as a UNESCO World Heritage Site, and Makati which is the financial capital of the Philippines.

In its website, DOT said Makati is the perfect place to indulge in world-class cuisine while Intramuros is the best place for a cultural escapade.

The DOT said the new advertisement “shows Manila as the city that has everything under the sun.”

The country's tourism slogan “It’s more fun in the Philippines” was launched in 2012 to attract visitors to the country. The campaign hopes to enjoin the whole country in creating positive buzz around this tagline. The campaign has earlier featured Davao City and Boracay. (Mary Rose A. Hogaza)

No comments:

Post a Comment