Filipino Franchises Venture In Low Priced Markets Africa, Turkey, ME
By BERNIE CAHILES-MAGKILAT
July 12, 2012
Manila Bulletin
Philippine companies are setting their sights at new foreign markets, particularly low-priced markets Africa, Turkey and Middle East, which are hungry for affordable franchises, even as foreign franchises are flocking into the country in view of the economic difficulties in the EU and the US.
Samie Lim, the father of Philippine franchising said at the press launch of Franchise Asia Philippines 2012 slated to be held this month by the Philippine Franchise Association (PFA), said that Africa is a good destination for Filipino brands as well as Turkey. He said Turkey could serve as the Philippines link to the EU.
Crystal Clear is franchising in Sierra Leone while Max’s is going to foray in other parts of the Middle East.
“Philippine franchises are going to low priced markets such as South Africa, Turkey and the Middle East as our new markets,” he said.
Other businesses are also breaking from their provincial territories and into Manila to promote their brands.
On the other hand, Lim said the US and the EU brands which used to snub the Philippines have no choice anymore but to go to the Philippines because of the growing power buyer of the huge Filipino population.
“We really have gotten the global attention of franchising following our hosting last year of the World Franchising where 30 countries participated,” he said.
“There will be foreign franchises coming in this year and next year we are unstoppable because we have already started the cycle. The Philippines is going to be the link of franchises in Asia from the EU and US to other Asian markets,” Lim added.
Based on the World Franchise 2011 report, the Philippines ranked 11th in the number of franchise concepts (124,000 concepts), fourth in number of franchises (1093 franchises) and third in the number of employment (1.023 million).
Aside from the prominence the Philippine generated from last year’s hosting of the World Franchise events here, Lim noted the strong tourism sector and the strong government support for the industry.
He said the tourism sector, which is expected to lure 6 million tourists by 2016 would need 8 million Filipino personnel. On top of these, there are an estimated 32 million local tourists.
Lim said that 40 to 60 percent of a tourist’s expense of his trip goes to shopping, thus benefiting the retail sector also.
The banks are also extending financing not to franchises but to franchisors that are still developing their franchising systems.
PFA chairman Robert Trota said the Philippines’ participation to the Madrid Protocol would help local franchises to expand to 85 countries globally by making one-time application with the Intellectual Property Office of the Philippines at a fee of only P50,000.
“This is ideal for the Philippines, you gain the opportunity to go global. If in the future you decide to go global you have already your bases covered,” Trota said noting there are over 8 million Filipinos overseas who will always patronize Philippine products.
Elizabeth Pardo-Orbeta said that the main objective of Philippine franchises when they expand abroad is to be able to go mainstream because that is where the huge customer is. (BCM)
Samie Lim, the father of Philippine franchising said at the press launch of Franchise Asia Philippines 2012 slated to be held this month by the Philippine Franchise Association (PFA), said that Africa is a good destination for Filipino brands as well as Turkey. He said Turkey could serve as the Philippines link to the EU.
Crystal Clear is franchising in Sierra Leone while Max’s is going to foray in other parts of the Middle East.
“Philippine franchises are going to low priced markets such as South Africa, Turkey and the Middle East as our new markets,” he said.
Other businesses are also breaking from their provincial territories and into Manila to promote their brands.
On the other hand, Lim said the US and the EU brands which used to snub the Philippines have no choice anymore but to go to the Philippines because of the growing power buyer of the huge Filipino population.
“We really have gotten the global attention of franchising following our hosting last year of the World Franchising where 30 countries participated,” he said.
“There will be foreign franchises coming in this year and next year we are unstoppable because we have already started the cycle. The Philippines is going to be the link of franchises in Asia from the EU and US to other Asian markets,” Lim added.
Based on the World Franchise 2011 report, the Philippines ranked 11th in the number of franchise concepts (124,000 concepts), fourth in number of franchises (1093 franchises) and third in the number of employment (1.023 million).
Aside from the prominence the Philippine generated from last year’s hosting of the World Franchise events here, Lim noted the strong tourism sector and the strong government support for the industry.
He said the tourism sector, which is expected to lure 6 million tourists by 2016 would need 8 million Filipino personnel. On top of these, there are an estimated 32 million local tourists.
Lim said that 40 to 60 percent of a tourist’s expense of his trip goes to shopping, thus benefiting the retail sector also.
The banks are also extending financing not to franchises but to franchisors that are still developing their franchising systems.
PFA chairman Robert Trota said the Philippines’ participation to the Madrid Protocol would help local franchises to expand to 85 countries globally by making one-time application with the Intellectual Property Office of the Philippines at a fee of only P50,000.
“This is ideal for the Philippines, you gain the opportunity to go global. If in the future you decide to go global you have already your bases covered,” Trota said noting there are over 8 million Filipinos overseas who will always patronize Philippine products.
Elizabeth Pardo-Orbeta said that the main objective of Philippine franchises when they expand abroad is to be able to go mainstream because that is where the huge customer is. (BCM)
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