Duty Free ad wins int’l acclaim
Philippine Daily Inquirer
MANILA, Philippines—“Paskong Pinoy,” Duty
Free Philippines’ 2011 ad campaign that evokes “the Filipino Christmas spirit
shared with family and friends after being far away” from home, has been
recognized by two award-giving institutions, international and local, the DFP
announced in a statement.
For “harnessing the emotions and nostalgia
of today’s Global Pinoy, this campaign presented a complete range of powerfully
evocative sights, sounds, symbols, festivities and traditions of a truly
Filipino Christmas celebration,” the DFP, which marked its 25th anniversary this
year, added.
The first citation came from the 28th
Frontier Awards, an annual event held in Cannes and known as the “Oscars of the
Travel Retail Industry
.” For a
second year, Duty Free Philippines was a finalist in the Best Marketing Campaign
category, putting it in the same league as travel retail giants like Dubai Duty
Free and the London Supply Group, the statement said.
.” For a
second year, Duty Free Philippines was a finalist in the Best Marketing Campaign
category, putting it in the same league as travel retail giants like Dubai Duty
Free and the London Supply Group, the statement said.
In the country, DFP’s ad campaign was a
finalist in the Philippine Quill Awards in the Marketing Communications
category. The citation came from the International Association of Business
Communicators Philippines, the local chapter of the San Francisco-based IABC
which counts over 15,000 member in more than 80 countries.
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