...the Asia's best new magazine

Vault named Asia's best new magazine

 

ABS-CBNnews.com

12/13/2012

 

 

Vault magazine's editorial team. Photo: Handout

MANILA, Philippines – Vault, the high-end men's lifestyle magazine of ABS-CBN Publishing, was named this year’s Best New Magazine by the Asian Publishing Awards.

The magazine also received an excellence award in the category Best in Design, Layout and Presentation.

During the ceremony which was recently held in Kuala Lumpur, Malaysia, Vault was cited for “addressing a clearly defined target of upscale, high net worth Filipino males. The publishers have identified a gap and created a fresh looking format.”

"We operate in a very crowded media landscape where it is getting more and more challenging to engage multitasking readers. This is why we are very proud of Vault magazine's achievements since it launched last year,” said Christina Lopez, content director and head of marketing for ABS-CBN Publishing, in her acceptance remarks.

Lopez added Vault’s recognition “reaffirms our belief that great content, innovation and the unyielding commitment to fulfill the needs of our readers will make the difference in today's busy marketplace.”

“Vault, the new player, the rookie brand, made a difference. For an organization that takes pride in building successful homegrown brands amidst so many local and foreign players, this is a remarkable feat," she said.

Vault’s editor-in-chief David Celdran, for his part, said the award was a “nice surprise.”

“Indeed, Asia is experiencing the most dynamic growth in publishing in the world. To be chosen as the best new magazine in this highly competitive region can only be seen as an honor not just for ABS-CBN, but for the Philippine publishing industry as well,” he said.

Following the new recognition, Celdran vowed to continue to stick to Vault's core identity as “a visually driven and highly informative magazine for readers with refined tastes.”

“In the coming issues, expect even more international content as we continue to cover the most exclusive experiences and premium products around the globe,” he added.